Connor, U. (2002). New directions in constrastive rhetoric. TESOL Quaterly, 36(4), 493-510.
Contrastive rhetoric is comparing the stylistic academic writings across languages. In the history of rhetoric studies focus on comparative text, linguistics, writing as a cultural activity, classroom based studies and genre specific studies.
Some conclusions-
Finnish writers write less metatext
English text used more direct assertive and positive positions
Japanese writings tend to be more reader responsible and less writer responsible.
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